diff --git a/.gitea/workflows/build.yaml b/.gitea/workflows/build.yaml
index 3cd69b1..674ea78 100644
--- a/.gitea/workflows/build.yaml
+++ b/.gitea/workflows/build.yaml
@@ -4,7 +4,7 @@
 # Runs on ARM64 self-hosted runner (ASUS GX10)
 #
 # Produces:
-#   - Installer container image → Docker Hub (svrnty/installer:<tag>)
+#   - Installer container image → Docker Hub (svrnty/talos-rpi5:<tag>)
 #   - Raw disk image → Gitea release (metal-arm64.raw.zst)
 
 name: Build Talos CM5 Image
@@ -83,7 +83,7 @@ jobs:
 
             ## Artifacts
             - `metal-arm64.raw.zst` — Raw disk image for eMMC flashing
-            - `docker.io/svrnty/installer:${{ steps.version.outputs.tag }}` — Installer image for `talosctl upgrade`
+            - `docker.io/svrnty/talos-rpi5:${{ steps.version.outputs.tag }}` — Installer image for `talosctl upgrade`
 
             ## Usage
             ```bash
@@ -91,7 +91,7 @@ jobs:
             ./scripts/flash-emmc.sh metal-arm64.raw.zst
 
             # Upgrade existing node
-            talosctl upgrade --image docker.io/svrnty/installer:${{ steps.version.outputs.tag }}
+            talosctl upgrade --image docker.io/svrnty/talos-rpi5:${{ steps.version.outputs.tag }}
             ```
           release-dir: .
           release-notes-assistant: none
diff --git a/Makefile b/Makefile
index 54a6280..97425ba 100644
--- a/Makefile
+++ b/Makefile
@@ -19,6 +19,9 @@ REGISTRY_USERNAME ?= svrnty
 
 TAG ?= $(shell git describe --tags --exact-match 2>/dev/null || echo dev)
 
+# Public image name on Docker Hub (used by talosctl upgrade)
+IMAGE_NAME ?= talos-rpi5
+
 # System extensions baked into the image
 EXTENSIONS ?= ghcr.io/siderolabs/iscsi-tools:v0.1.6 ghcr.io/siderolabs/util-linux-tools:2.40.4
 
@@ -139,8 +142,8 @@ installer:
 .PHONY: release
 release:
 	docker pull $(REGISTRY)/$(REGISTRY_USERNAME)/installer:$(TALOS_TAG) && \
-		docker tag $(REGISTRY)/$(REGISTRY_USERNAME)/installer:$(TALOS_TAG) $(REGISTRY)/$(REGISTRY_USERNAME)/installer:$(TAG) && \
-		docker push $(REGISTRY)/$(REGISTRY_USERNAME)/installer:$(TAG)
+		docker tag $(REGISTRY)/$(REGISTRY_USERNAME)/installer:$(TALOS_TAG) $(REGISTRY)/$(REGISTRY_USERNAME)/$(IMAGE_NAME):$(TAG) && \
+		docker push $(REGISTRY)/$(REGISTRY_USERNAME)/$(IMAGE_NAME):$(TAG)
 
 #
 # Clean
diff --git a/README.md b/README.md
index 56ca283..553f6ff 100644
--- a/README.md
+++ b/README.md
@@ -6,7 +6,7 @@ The official Talos Image Factory does not support CM5 — the mainline kernel la
 
 ## What it builds
 
-- **Installer image** → `docker.io/svrnty/installer:<tag>` (for `talosctl upgrade`)
+- **Installer image** → `docker.io/svrnty/talos-rpi5:<tag>` (for `talosctl upgrade`)
 - **Raw disk image** → Gitea release `metal-arm64.raw.zst` (for eMMC flashing)
 
 Baked-in config: