diff --git a/static/adwright.js b/static/adwright.js
index 60d44d8..1eed445 100644
--- a/static/adwright.js
+++ b/static/adwright.js
@@ -337,17 +337,20 @@
   function _renderCycles() {
     const pane = _pane("cycles");
     if (!pane) return;
-    const cycles = NS.state.data.cycles || [];
+    const cycles = NS.state.data.cycles;   // null = never fetched, [] = fetched empty
+    const emptyMsg = cycles === null
+      ? 'No cycles loaded. Click Refresh cycles.'
+      : '0 cycles in Adwright. Create a cycle via CMO chat to dispatch ads.';
     pane.innerHTML =
       '<div class="svrnty-aw-tab-header">' +
         '<div class="svrnty-aw-tab-title">Cycles</div>' +
         '<button class="svrnty-aw-btn" data-svrnty-aw-action="refresh-cycles" data-svrnty-aw-needs-cmo>Refresh cycles</button>' +
       '</div>' +
-      (cycles.length
+      ((cycles && cycles.length)
         ? ('<div class="svrnty-aw-list">' +
             cycles.map((c) => _cycleRow(c)).join("") +
           '</div>')
-        : '<div class="svrnty-aw-empty">No cycles loaded. Click Refresh cycles.</div>');
+        : '<div class="svrnty-aw-empty">' + emptyMsg + '</div>');
     _rewireActions(pane);
     pane.querySelectorAll("[data-svrnty-aw-cycle]").forEach((row) => {
       row.addEventListener("click", () => {
@@ -404,15 +407,19 @@
   function _renderAudience() {
     const pane = _pane("audience");
     if (!pane) return;
-    const segs = NS.state.data.segments || [];
+    const segs = NS.state.data.segments;   // null = never fetched, [] = fetched empty
+    const segList = segs || [];
+    const emptyMsg = segs === null
+      ? 'No segments loaded. Click Refresh.'
+      : '0 segments in Adwright. Define segments via CMO chat (e.g., "add segment vegan-31-50").';
     pane.innerHTML =
       '<div class="svrnty-aw-tab-header">' +
         '<div class="svrnty-aw-tab-title">Audience segments</div>' +
         '<button class="svrnty-aw-btn" data-svrnty-aw-action="list-segments" data-svrnty-aw-needs-cmo>Refresh</button>' +
       '</div>' +
-      (segs.length
+      (segList.length
         ? '<div class="svrnty-aw-list">' +
-          segs.map((s) =>
+          segList.map((s) =>
             '<div class="svrnty-aw-row">' +
               '<div class="svrnty-aw-row-main">' +
                 '<div class="svrnty-aw-row-title">' + _esc(s.name || s.id) + '</div>' +
@@ -422,7 +429,7 @@
             '</div>'
           ).join("") +
           '</div>'
-        : '<div class="svrnty-aw-empty">No segments loaded. Click Refresh.</div>');
+        : '<div class="svrnty-aw-empty">' + emptyMsg + '</div>');
     _rewireActions(pane);
     _refreshDisabledState();
   }
@@ -468,15 +475,19 @@
   function _renderConnections() {
     const pane = _pane("connections");
     if (!pane) return;
-    const conns = NS.state.data.connections || [];
+    const conns = NS.state.data.connections;   // null = never fetched, [] = fetched empty
+    const connList = conns || [];
+    const emptyConnMsg = conns === null
+      ? 'No status loaded. Click Re-check.'
+      : '0 connections configured. Provision Meta + Woo credentials below.';
     pane.innerHTML =
       '<div class="svrnty-aw-tab-header">' +
         '<div class="svrnty-aw-tab-title">Connections</div>' +
         '<button class="svrnty-aw-btn" data-svrnty-aw-action="connections-status" data-svrnty-aw-needs-cmo>Re-check</button>' +
       '</div>' +
       '<div class="svrnty-aw-conn-list">' +
-        (conns.length ? conns.map(_connRow).join("") :
-          '<div class="svrnty-aw-empty">No status loaded. Click Re-check.</div>') +
+        (connList.length ? connList.map(_connRow).join("") :
+          '<div class="svrnty-aw-empty">' + emptyConnMsg + '</div>') +
       '</div>' +
       '<button class="svrnty-aw-btn svrnty-aw-btn-primary" data-svrnty-aw-action="open-cred-form">Fix credentials</button>' +
       '<form class="svrnty-aw-form" id="svrntyAwCredForm">' +