diff --git a/docker-orchestration/osrm-backend/Dockerfile b/docker-orchestration/osrm-backend/Dockerfile
index eb7519254..040ae0923 100644
--- a/docker-orchestration/osrm-backend/Dockerfile
+++ b/docker-orchestration/osrm-backend/Dockerfile
@@ -46,6 +46,10 @@ COPY --from=gobuilder /workspace/go/bin /osrm-build/
 COPY ./docker-entrypoint.sh /
 RUN chmod +x /docker-entrypoint.sh
 
+# for shown on runtime
+ARG IMAGE_TAG
+ENV IMAGE_TAG ${IMAGE_TAG}
+
 EXPOSE 5000
 ENTRYPOINT ["/docker-entrypoint.sh"]
 
diff --git a/docker-orchestration/osrm-backend/docker-entrypoint.sh b/docker-orchestration/osrm-backend/docker-entrypoint.sh
index 48747b029..92f4e6979 100755
--- a/docker-orchestration/osrm-backend/docker-entrypoint.sh
+++ b/docker-orchestration/osrm-backend/docker-entrypoint.sh
@@ -1,7 +1,7 @@
 #!/bin/bash -x
 BUILD_PATH=${BUILD_PATH:="/osrm-build"}
 DATA_PATH=${DATA_PATH:="/osrm-data"}
-OSRM_EXTRA_COMMAND="-l --verbosity"
+OSRM_EXTRA_COMMAND="-l DEBUG"
 MAPDATA_NAME_WITH_SUFFIX=map
 
 _sig() {
@@ -29,8 +29,15 @@ elif [ "$1" = 'compile_mapdata' ]; then
   KEEP_COMPILED_DATA=${3:-"false"}
   GENERATE_DATA_PACKAGE=${4:-"false"}
 
+  # use PBF file name + IMAGE_TAG as data_version which can be returned in each JSON response
+  DATA_VERSION=`echo ${PBF_FILE_URL} | rev | cut -d / -f 1 | rev`
+  if [ x${IMAGE_TAG} != x ]; then
+    DATA_VERSION=${DATA_VERSION}--compiled-by-${IMAGE_TAG}
+  fi
+  echo ${DATA_VERSION} 
+
   curl ${PBF_FILE_URL} > $DATA_PATH/${MAPDATA_NAME_WITH_SUFFIX}.osm.pbf
-  ${BUILD_PATH}/osrm-extract $DATA_PATH/${MAPDATA_NAME_WITH_SUFFIX}.osm.pbf -p ${BUILD_PATH}/profiles/car.lua ${OSRM_EXTRA_COMMAND}
+  ${BUILD_PATH}/osrm-extract $DATA_PATH/${MAPDATA_NAME_WITH_SUFFIX}.osm.pbf -p ${BUILD_PATH}/profiles/car.lua -d ${DATA_VERSION} ${OSRM_EXTRA_COMMAND}
   ${BUILD_PATH}/osrm-partition $DATA_PATH/${MAPDATA_NAME_WITH_SUFFIX}.osrm ${OSRM_EXTRA_COMMAND}
   ${BUILD_PATH}/osrm-customize $DATA_PATH/${MAPDATA_NAME_WITH_SUFFIX}.osrm ${OSRM_EXTRA_COMMAND}
   
diff --git a/docker-orchestration/osrm-backend/example-berlin-osm.md b/docker-orchestration/osrm-backend/example-berlin-osm.md
index 49c8bca52..3695f873f 100644
--- a/docker-orchestration/osrm-backend/example-berlin-osm.md
+++ b/docker-orchestration/osrm-backend/example-berlin-osm.md
@@ -2,13 +2,13 @@
 
 - Generate docker image
 ```bash
-$ DOCKER_BUILDKIT=1 docker build --no-cache -t telenav/osrm-backend:compile-data-inside-docker --build-arg BRANCH_NAME=feature/compile-data-inside-docker .
+$ DOCKER_BUILDKIT=1 docker build --no-cache -t telenav/osrm-backend:master-telenav --build-arg BRANCH_NAME=master-telenav --build-arg IMAGE_TAG=master-telenav-20190620 .
 ```
 
 - Generate OSRM data
 ```bash
 $ mkdir -p compiled-data
-$ docker run -it --mount "src=$(pwd)/compiled-data,dst=/save-data,type=bind" telenav/osrm-backend:compile-data-inside-docker compile_mapdata "https://download.geofabrik.de/europe/germany/berlin-latest.osm.pbf" false true
+$ docker run -it --mount "src=$(pwd)/compiled-data,dst=/save-data,type=bind" telenav/osrm-backend:master-telenav compile_mapdata "https://download.geofabrik.de/europe/germany/berlin-latest.osm.pbf" false true
 $ ll compiled-data/                                                                                  
 total 34968
 -rw-r--r-- 1 root root 35805710 Jun 17 23:34 map.tar.gz
@@ -18,7 +18,7 @@ total 34968
 ```bash
 $ cd compiled-data
 $ tar -zxf map.tar.gz
-$ docker run -d -p 5000:5000 --mount "src=$(pwd),dst=/osrm-data,type=bind" --name osrm-api telenav/osrm-backend:compile-data-inside-docker routed_startup
+$ docker run -d -p 5000:5000 --mount "src=$(pwd),dst=/osrm-data,type=bind" --name osrm-api telenav/osrm-backend:master-telenav routed_startup
 05227a108a66e7c59f7515f8f174a65f9932f36fe3807f83991806c0194a7e50
 ```
 You should see such logs in docker